Research Highlight
Our mEATquality team in Poland, featuring Ewa Sell-Kubiak, Gabriela Cieleń, and Dominika Kroplewska, has conducted an insightful study on Polish consumers' attitudes towards the taste, culinary properties, and willingness to pay for meat from higher welfare farms.
Key Findings:
• Consumers are increasingly aware of the importance of animal welfare.
• Despite higher costs, many are willing to pay more for products from higher welfare farms.
These findings are crucial for Polish farmers considering the use of extensive farming practices to enhance animal welfare.