
How to define the ideal customer profile for marketing pork in Latin America
Success in pork marketing increasingly depends on understanding the customer: the buyer persona is becoming a key tool for improving margins and competitiveness.


Success in pork marketing increasingly depends on understanding the customer: the buyer persona is becoming a key tool for improving margins and competitiveness.

Lower pig availability failed to support the market as weak demand, abundant pork supplies, and pressure from slaughter companies pushed the German pig sector into one of its worst crises in years.

Spain imported 1.82 million live pigs in the first half of 2026, 35.6% less than a year earlier, with sharp declines from all major suppliers.

We are facing a deep and prolonged crisis that is structural in nature. The European swine industry will be unrecognizable in two years.

African swine fever has been detected in Finland for the first time, with the virus identified in wild boar found in the country's southeast. The authorities have established a restricted zone.

Programs to encourage leaving the industry, new regulatory requirements, and self-regulation are transforming the European swine industry.

Welcome to 333
Connect, share, and interact with the largest community of professionals in the swine industry.
Celebrating 212856Users on 333!
Sign upAlready a member?Users can sign in with Google to personalize the experience, save preferences, or access additional features.


Europe's dependence on fertilizers and natural gas highlights the importance of making better use of livestock manure as a source of nutrients and renewable energy.

The heat wave in Europe and the tension in Hormuz are bringing volatility back to markets that seemed calm just a few weeks ago.

June turned out to be far more challenging for the German pig market than producers had anticipated at the beginning of the month.

Pig prices remain below cost in a saturated European market where exporting is becoming increasingly difficult.

For the first time in years, no market expects prices to be higher than the year prior.

Learn how to market pigs based on profit, not weight, as the profit optimal point changes with prevailing market conditions.



Vietnam has emerged as one of the most dynamic swine-producing countries in Asia, supported by strong domestic demand for pork and the modernization of pig production systems.

The Spanish pig price remains below the cost of production. With a saturated EU market, slaughterhouses operating at capacity, and a challenging summer ahead, the sector faces an inevitable paradigm shift.

May marked a noticeable turning point for the German pig market.

PRRSpective project outlines a clear and simple plan for improving swine health management. Speakers Daniel Linhares, Clayton Johnson, Lance Mulberry, and Marius Kunze present actionable steps for achieving success through structured decision-making processes and disease control strategies.

A group of swine production managers visited corporate environments and centers of excellence in Brazil between April 12 and 19, 2026, focusing on innovation, management, and exchange of experiences between both countries.

Geopolitical uncertainty, the potential impact of Super El Niño and grain market volatility are keeping forward purchases on hold in a market that still remains within a not overly expensive range.


Welcome to 333
Connect, share, and interact with the largest community of professionals in the swine industry.
Celebrating 212856Users on 333!
Sign upAlready a member?Users can sign in with Google to personalize the experience, save preferences, or access additional features.

April clearly shows that stability in the market does not automatically translate into economic relief.

All players assume that, from now on, the supply of live pigs in Spain will be short.

It seems the new certification method isn't quite working...

In 2025, the Latin American swine industry established structural expansion, reaching historic milestones in production, exports, and domestic consumption. However, in 2026, the sector faces a highly complex scenario, where projected growth will have to contend with the volatility of an unstable geopolitical environment and mounting sanitary pressures that are testing regional efficiency and profitability.

The main export destinations for Portugal to Asian countries in 2026 are, in volume, China and, in value, Japan.

