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This summer’s extreme heat has unexpectedly turned the European pig market on its head. A shortage of pigs and a rebound in demand have driven prices sharply higher in Spain and Germany, but competition from the world’s major exporters and weak Chinese demand paint an uncertain picture for the months ahead.

Success in pork marketing increasingly depends on understanding the customer: the buyer persona is becoming a key tool for improving margins and competitiveness.

Lower pig availability failed to support the market as weak demand, abundant pork supplies, and pressure from slaughter companies pushed the German pig sector into one of its worst crises in years.

We are facing a deep and prolonged crisis that is structural in nature. The European swine industry will be unrecognizable in two years.

June turned out to be far more challenging for the German pig market than producers had anticipated at the beginning of the month.

Pig prices remain below cost in a saturated European market where exporting is becoming increasingly difficult.

For the first time in years, no market expects prices to be higher than the year prior.

Learn how to market pigs based on profit, not weight, as the profit optimal point changes with prevailing market conditions.

Vietnam has emerged as one of the most dynamic swine-producing countries in Asia, supported by strong domestic demand for pork and the modernization of pig production systems.

The Spanish pig price remains below the cost of production. With a saturated EU market, slaughterhouses operating at capacity, and a challenging summer ahead, the sector faces an inevitable paradigm shift.

May marked a noticeable turning point for the German pig market.

April clearly shows that stability in the market does not automatically translate into economic relief.

All players assume that, from now on, the supply of live pigs in Spain will be short.

The post-ASF scenario will most likely paint a picture with fewer pigs and the unfortunate absence or disappearance of a number of operators.

The tight supply of pigs ready for slaughter pushed prices up in Germany, although demand in the meat market and structural challenges remained limiting factors. In the medium term, the decrease in supply could benefit the market.

The market is gradually working its way out of a phase of tension.