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The average price of live hogs in July fell for the fourth consecutive month and reached the third-lowest level on record in the SP-5 region (Bragança Paulista, Campinas, Piracicaba, São Paulo, and Sorocaba). According to Cepea, lower demand for live hogs and pork put downward pressure on prices in the second half of July.
According to Cepea researchers, demand for pork typically weakens in the second half of the month due to lower purchasing power among the population, which consequently reduces demand for live hogs. In addition, the school vacation period further exacerbated the decline in demand, causing average prices to fall despite the increases recorded in early July.
The Research Center notes that this year’s bearish trend for both pork and live hogs is surprising for the sector, which had expected steady demand in 2026, as seen in 2025. Compared to actual December prices, SP-5 live hogs have declined by 43.1%, while special-grade carcasses have fallen by 36.2%.
In addition to weakened demand, Cepea believes that the current market situation is the result of increased investments made by the sector last year, which have led to higher production and, consequently, greater domestic supply in 2026.
August 6, 2026/ Cepea/ Brazil.
https://www.cepea.org.br
