The brand manager of 333 Africa, Olasupo S. Ayobami, represented 333 at the PIGX2 conference organized by the South African pork producers organization held on 31st July-1st August, 2025 at the Conference Hall, Maslow Hotel, Sun Times, Menlyn Maine, Pretoria. The conference was attended by swine producers, industry stakeholders, swine companies representatives and international speakers from African countries and across other continents.
The conference is also the first conference of SAPPO under Dr Marlene Louw's Administration as new CEO of SAPPO.


The DAY 1 of the conference started on 31st July with a welcome address by Dr Peter Evans (Former CEO of SAPPO), followed by three plenary sessions of nine presentations on diverse important topics. There was networking and lunch break after each plenty session of 3 presentations which also fostered connections and collaborations among attendees from diverse region. The DAY 1 of the event featured topics such as Pig business succession (led by Nicholas Louw), What does the pigs of tomorrow looks like (led by Dr. Craig Lewis), Flying through turbulence (led by Anneri Kannemeyer), Rethinking swine nutrition (led by JD Mostert), The actual cost of production (led by Alteli Ligthelm), etc. The DAY 1 was brought to a close with a closing address by Khadi Senyatsi (head of business development, SAPPO) around 3:30pm.
Another interesting part of the conference DAY 1 was the Gala Dinner where attendees celebrated a "Christmas in July" while also connecting with each other at the dinner party.
The DAY 2 of the conference featured five presentations splitted into two plenary sessions that covered specific topics on Consumer expectations for welfare in pork production (led by Dr Susan Rodakis), From crate to plate (led by Dr Matthys Uys), Does growth not excite you (led by Rob Fleming), Grit to growth: the business mindset forged in sport (led by Wian Sullward), and Cultivating connections: bridging the gap between farmers and consumers (led by the Farm Babe).
The conference was officially brought to a close with a vote of thanks by Dr Marlene Louw.
