United States: National Pork Board introduces 2020 Strategic Plan

Following more than a year of planning and development, the National Pork Board released its new strategic plan focused on anticipating and managing the changing world facing U.S. pork producers now and in the future. The plan, to be implemented starting in January 2015, will be in place through 2020 to guide the organization.

Rooted in collaboration between industry and supply chain partners, the new National Pork Board vision is to elevate U.S. pork as the global protein of choice by continuously and cooperatively working to do what’s right for people, pigs and the planet.

The task force set three distinct goals to drive National Pork Board performance. The goals, supported by a total of 17 specific and measurable objectives, include:

• Build Consumer Trust – Working collaboratively with food chain partners, the National Pork Board will enhance consumer trust in modern pork production by promoting producer adoption of on-farm management practices that reflect the industry’s ethical principles and by sharing its commitment to continuous improvement with consumers and key stakeholders.
• Drive Sustainable Production – The National Pork Board will invest in research and producer education programs that enhance pork productivity and sustainability of pork production and deliver benefits to producers, their communities and consumers.
• Grow Consumer Demand – Working in concert with food chain partners, the National Pork Board will grow domestic and international consumer demand by focusing on pork’s improved nutrition, quality and sustainability.