United Kingdom - RSPCA launches pork labelling campaign

RSPCA is launching its “Rooting for Pigs” campaign today, calling on supermarkets and other food retailers to work with it to develop and sign up to a voluntary labelling agreement because there are currently no set definitions for pork product labelling.

According to a poll conducted by RSPCA only two percent of those questioned understand the terms such as “outdoor bred” and “free range”.