Topigs Norsvin taste panel brings consumer preferences to breeding

November 25, 2019 - Topigs Norsvin

27-Nov-2019 (6 years 6 months 11 days ago)

Topigs Norsvin uses a trained taste panel to assess the meat-eating quality of the pork from its commercial products. Unlike some other panels, the group used by Topigs Norsvin is made up of women and men of all ages. This makes the panel comparable with the consumers.

Taste panel members are assessed for their ability to distinguish color, smell, and taste. They are also given tutorials on the correct vocabulary to describe the flavors and textures associated with meat. To keep the quality of the panel high, they are regularly re-assessed.

Standardized way of working valued by retailers

Retailers value the taste panel, as it reflects the consumer experience of their product. Samples for testing are either sourced directly from the slaughter plant or are purchased at a local retailer to replicate the product and experience of a pork consumer when presented with the raw product. Each taste panelists scores the sample for traits such as color (using the Japanese color score scale), intramuscular fat levels (using the USDA guidance cards), and subjective characteristics like smell and overall appearance.

The taste panel works according to standardized procedures for preparation, cooking, tasting, and scoring. Some examples are:

The panelists assess the sample on the smell and the most important aspects of the eating experience. These are tenderness, juiciness, and flavor of the meat. Finally, the panelists rate the sample based on overall acceptability. The scoring system uses a line scale sitting between two extremes, such as strongly disliked and strongly liked. This method is preferred to prevent bias towards specific numerical scores.

Data collected from meat lab too

Topigs Norsvin also gathers technical meat quality data. Technical data collection assesses meat pH levels, color score, drip loss, cooking loss, slice shear force, and bite force. Slice shear force and bite force uses meat from a standardized cut one centimeter thick. The data is collected measured and statistically analyzed to determine which traits differ between the samples.

The taste panel's work and the data gathered in the meat lab allow us to discuss with supply chain partners, including the retail sector, which products best suit their various market sectors. With this knowledge, we can ensure that our animals meet consumer expectations, and provide our partners with insights into our product offering. This approach ensures that the genetic potential of Topigs Norsvin products is seen all the way to our consumers’ kitchen.

Watch the video of the taste panel: