Green light for a new DanAvl

The business model for the new DanAvl has been market tested, and after a series of changes to the business model the Danish Competition and Consumer Authority (Forbruger- og Konkurrencestyrelsen) has no further objections.

"To be given the green light is good. Now a big task awaits us, before we can open the doors to the new DanAvl. We need to build an entirely new enterprise, where the first step is to secure a critical number of suppliers from Danish breeding and multiplier herds", states Thomas Muurmann Henriksen.

The goal for the new DanAvl is to create a global player who is able to compete with the big breeding companies abroad. This is especially true as regards:

• Continuing to improve the genetics. Especially within the costly task of genomic selection as well as ongoing research and development in close dialogue with breeders and producers.
• Building a consistent and strong sales and marketing organisation, which ensures that the DanAvl product will be acknowledged and recognized for the quality and economic benefit that it deserves.
• Improving service and consultancy to the end-customer before, during and after the purchasing process. By centralising all skills, the new DanAvl will be able to offer far better and more consistent service and consultancy.