USA - Consumer pork preferences provided in study

http://www.meatnews.com/news/headline_stories.asp?ArticleID=102225

07-May-2009 (17 years 2 months 15 days ago)
Results from the National Pork Board’s Taste and Preferences study reveal areas of opportunity for retailers to help educate consumers on pork cuts, enhancements and cooking methods.

A panel of general consumers and a panel of sensory-trained individuals were surveyed by the N.P.B. in an effort to evaluate four key quality measures that influence eating quality: fresh pork color; intramuscular fat or marbling; ending pH; and cooked pork Warner Bratzler shear force - a measure which simulates the chewing texture of pork.